Hyper–targeting for BNP Paribas
BNP Paribas Wealth Management began using Brain in 2018 to improve the performance of their product campaigns with existing clients. They needed a simpler way to turn disparate customer data into usable insights for upsell and cross-sell opportunities. With our help, they were able to create targeted customer segments, which tells them who to market which product to. Thanks to Brain, BNP Paribas has achieved 75% increased uptake in product recommendation.